Z Epoch+CAMP——Explore the camping culture that Chinese young people like

Z. With the cultural attribute of openness and inclusiveness, the term "Generation Z", a generation eager to be recognized, first appeared in Europe and the United States, and generally refers to the generation born in 1995-2009. This generation is also known as the Internet generation. Compared with the development process of the United States, it has experienced significant economic cycle changes after the war, and its economy has changed from rapid growth to stable growth. After the "baby boom" generation, scholars divided X, Y and Z generations by 15 years, and the people of these generations also showed obvious differences. Generation Z, born in 1995-2009, has benefited from the stability and prosperity of the economic situation and is more spiritual in the concept of consumption. The explosive growth of information brought by the Internet has broadened the horizons of Gen Z, made them more receptive and tolerant to culture, and advocated multiple cultural attributes.

"Hard core" outdoor enthusiasts pursue practicality and portability. Players in the Z era are different - exquisite and novel accommodation space, exquisite cooking utensils, and even projectors, atmosphere lamps, hand brewed coffee and tea sets, and pets should also be brought with them. Although living in nature, the quality of life cannot be reduced. Outdoor functional clothing with "mountain" style, with mountains, forests, grass and sky in the background. When searching for camping on social media, the content with the highest number of views and interactions is almost always exquisite camping.

Z-era players are keen to experience different scenarios, such as the recently new form of camping accommodation space - ZCAMP starship camp space capsule. Little white players need not be afraid of being "discouraged" by complicated equipment. Senior players can experience a more sophisticated camping lifestyle.