ZCAMP: How Glamping Ignites a New Era of Outdoor Socialization for Gen Z
In the outdoor community, 2020 has been humorously referred to as the “Year One of Camping.” In reality, even before 2020, our social media feeds were increasingly populated with images of tents. Post-pandemic, a large number of urbanites left the city for the countryside, embarking on a diverse outdoor lifestyle. They experienced the “warmth” and “smoke and fire” of social spaces in nature, and the pure friendships and boundless love for nature deeply moved them.
Outdoor living is not just a way of life, but also a life attitude. Zcamp promotes refined camping that enhances the physical and mental experience.
Stars in the night sky, birdsong on the lawn, campfires by the tent, retro lanterns, round table folding chairs, barbecue grills, coffee machines — accommodation and dining are displayed in unique forms, escaping the hustle and bustle of the city and restoring the desired lifestyle at the edge of the city that is close to nature. The allure of exquisite camping lies in its unique ability to create interest in life. The scenery is in front of us, and life is at hand.